Creating the conditions
for better conversations

Practical tools for complex decisions

developed in clinical practice and informed

by board-certified medical expertise

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2026 Ambie Awards Nominee

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2026 Ambie Awards Nominee •

Explore our Tools

TrialTalk is an evidence-based conversation framework that helps clinicians clearly present treatment options—including clinical trials, additional therapy, or best supportive care—so patients can make informed decisions when treatment paths change.

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Grounded in Clinical Experience

WeTalk Labs was founded by Dr. Toby Campbell, a practicing physician and researcher who has spent [TK] years guiding people through some of life’s most complex decisions.

That experience—listening when stakes are high, emotions are real, and clarity matters—shapes everything we build. The tools and frameworks we use in medicine translate far beyond healthcare, wherever people need help finding understanding and direction together.

Interested in booking a speaking engagement? Contact us.

Our tools and techniques support meaningful conversations in many settings, including:

  • Healthcare teams and clinicians

  • Educators and facilitators

  • Organizational leaders

  • Community groups and nonprofits

  • Anyone guiding people through complex decisions

Latest News

Research & Publications

Featured
Journal of Oncology Practice: Why Patients Misunderstand Prognosis
Journal of Oncology Practice: Why Patients Misunderstand Prognosis

Findings show that limited discussion of scan results contributes to misunderstanding, and introduces a simple question to improve patient clarity and shared decision-making.

Patient Education and Counseling: Making Space for End-of-Life Conversations
Patient Education and Counseling: Making Space for End-of-Life Conversations

Analysis of real oncology visits reveals how critical discussions about prognosis are often skipped—and how small shifts can open the door to more meaningful dialogue.

Supportive Care in Cancer: Improving Clinical Trial Conversations
Supportive Care in Cancer: Improving Clinical Trial Conversations

A pilot randomized controlled trial showing that the TrialTalk method increases patient consent for clinical trials by improving clarity in decision-making conversations.

Guest Appearances

Featured
End of Life University Podcast with Dr. Karen Wyatt
End of Life University Podcast with Dr. Karen Wyatt

Dr. Toby Campbell recently joined the End-of-Life University Podcast with host Dr. Karen Wyatt for a conversation about organ donation, end-of-life care, and the importance of navigating difficult conversations with clarity and compassion.

Dr. Toby Campbell Featured on WPR’s The Larry Meiller Show
Dr. Toby Campbell Featured on WPR’s The Larry Meiller Show

Dr. Toby Campbell joins Wisconsin Public Radio’s The Larry Meiller Show to discuss the organ donation process alongside fellow UW Health physicians. The conversation highlights the importance of advance planning and family communication when considering organ donation, along with broader insights into end-of-life decision-making.

WTMJ Conversations: Dr. Toby Campbell Takes You Inside the Lives of Oncologists and Organ Recovery Specialists (Copy)
WTMJ Conversations: Dr. Toby Campbell Takes You Inside the Lives of Oncologists and Organ Recovery Specialists (Copy)

Dr. Toby Campbell is a Professor in Hematology, Medical Oncology, and Palliative Care at The Wisconsin School of Medicine and Public Health. He talked with WTMJ’sLibby Collins about subjects ranging from how a doctor prepares to tell a patient their condition is terminal, to why many patients refuse palliative care, to the race to get donor organs surgically implanted into recipients before it’s too late. 

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